Heads & Tails is a community-focused system designed to improve lost dog reunification and prevention in Charlotte, NC. Through accessible tools and clear guidance, the project empowers residents to take immediate, informed action when a dog is lost or found.
2026
Designer
Research
UX Strategy
Information Design
Branding
Print Design
Web Design
The Challenge
Lost dogs are a common issue, yet residents often feel unsure how to respond. With millions of pets going missing annually and shelters operating near capacity, delayed action contributes to overcrowding and lower reunification rates. The core issue is a lack of clear, accessible guidance in critical moments.
Opportunity
Quick action significantly increases the chances of reunification. By equipping everyday residents with simple, approachable tools, lost dog response can become a shared community effort.
The Solution: Heads & Tails
A cohesive system that combines branding, education, and digital tools to guide both prevention and reunification. The visual identity uses warm colors, rounded typography, and simple icons to communicate care and clarity.
Informational Card
A wallet-sized guide with step-by-step instructions for safely handling a found dog. Designed with clear hierarchy and minimal text, plus a QR code linking to expanded resources.
Website
A centralized platform with three pathways: lost, found, and prevention. It provides clear instructions, reporting tools, and localized guidance in a consistent tone.
Adoption Kit
A shelter-distributed starter box that introduces preventative education at adoption. It includes a brochure, QR tag setup card, and branded items like a leash, bandana, and waste bags.
Impact
Heads & Tails reduces hesitation, encourages faster action, and supports higher reunification rates while helping ease strain on local shelters.
Heads & Tails is a community-focused system designed to improve lost dog reunification and prevention in Charlotte, NC. Through accessible tools and clear guidance, the project empowers residents to take immediate, informed action when a dog is lost or found.
2026
Designer
Research
UX Strategy
Information Design
Branding
Print Design
Web Design
The Challenge
Lost dogs are a common issue, yet residents often feel unsure how to respond. With millions of pets going missing annually and shelters operating near capacity, delayed action contributes to overcrowding and lower reunification rates. The core issue is a lack of clear, accessible guidance in critical moments.
Opportunity
Quick action significantly increases the chances of reunification. By equipping everyday residents with simple, approachable tools, lost dog response can become a shared community effort.
The Solution: Heads & Tails
A cohesive system that combines branding, education, and digital tools to guide both prevention and reunification. The visual identity uses warm colors, rounded typography, and simple icons to communicate care and clarity.
Informational Card
A wallet-sized guide with step-by-step instructions for safely handling a found dog. Designed with clear hierarchy and minimal text, plus a QR code linking to expanded resources.
Website
A centralized platform with three pathways: lost, found, and prevention. It provides clear instructions, reporting tools, and localized guidance in a consistent tone.
Adoption Kit
A shelter-distributed starter box that introduces preventative education at adoption. It includes a brochure, QR tag setup card, and branded items like a leash, bandana, and waste bags.
Impact
Heads & Tails reduces hesitation, encourages faster action, and supports higher reunification rates while helping ease strain on local shelters.
Heads & Tails is a community-focused system designed to improve lost dog reunification and prevention in Charlotte, NC. Through accessible tools and clear guidance, the project empowers residents to take immediate, informed action when a dog is lost or found.
2026
Designer
Research
UX Strategy
Information Design
Branding
Print Design
Web Design
The Challenge
Lost dogs are a common issue, yet residents often feel unsure how to respond. With millions of pets going missing annually and shelters operating near capacity, delayed action contributes to overcrowding and lower reunification rates. The core issue is a lack of clear, accessible guidance in critical moments.
Opportunity
Quick action significantly increases the chances of reunification. By equipping everyday residents with simple, approachable tools, lost dog response can become a shared community effort.
The Solution: Heads & Tails
A cohesive system that combines branding, education, and digital tools to guide both prevention and reunification. The visual identity uses warm colors, rounded typography, and simple icons to communicate care and clarity.
Informational Card
A wallet-sized guide with step-by-step instructions for safely handling a found dog. Designed with clear hierarchy and minimal text, plus a QR code linking to expanded resources.
Website
A centralized platform with three pathways: lost, found, and prevention. It provides clear instructions, reporting tools, and localized guidance in a consistent tone.
Adoption Kit
A shelter-distributed starter box that introduces preventative education at adoption. It includes a brochure, QR tag setup card, and branded items like a leash, bandana, and waste bags.
Impact
Heads & Tails reduces hesitation, encourages faster action, and supports higher reunification rates while helping ease strain on local shelters.