A retail packaging system redesign for Bonne Maman mini jams, including individual tuck-box packaging and a countertop POP display. The project explores how a legacy brand can evolve visually while maintaining the warmth and trust it’s known for.
2025
Concept Development
Brand Strategy & Visual Direction
Structural Packaging Design
Production & Prototyping (Printing, Cutting, Assembly)
Brand Identity Refinement
Packaging Design (Tuck-box System)
POP Display Design
Die-line Development & Production
Print Production & Assembly
Rebranding Bonne Maman meant knowing what not to change. It’s a brand people already trust, it's comforting, familiar, and quietly iconic. So removing its name or heritage would take away what makes it meaningful. Instead, this project focuses on updating the visual system to better live in a modern retail environment while preserving its emotional core.
The redesign leans into a sense of home, it's natural, nostalgic, and warm, while introducing a cleaner, more contemporary structure across both the tuck-boxes and POP display. The logo is refined rather than replaced, allowing it to feel current without losing recognition. Typography, color, and layout balance tradition with freshness, creating a system that feels authentic but updated.
A retail packaging system redesign for Bonne Maman mini jams, including individual tuck-box packaging and a countertop POP display. The project explores how a legacy brand can evolve visually while maintaining the warmth and trust it’s known for.
2025
Concept Development
Brand Strategy & Visual Direction
Structural Packaging Design
Production & Prototyping (Printing, Cutting, Assembly)
Brand Identity Refinement
Packaging Design (Tuck-box System)
POP Display Design
Die-line Development & Production
Print Production & Assembly
Rebranding Bonne Maman meant knowing what not to change. It’s a brand people already trust, it's comforting, familiar, and quietly iconic. So removing its name or heritage would take away what makes it meaningful. Instead, this project focuses on updating the visual system to better live in a modern retail environment while preserving its emotional core.
The redesign leans into a sense of home, it's natural, nostalgic, and warm, while introducing a cleaner, more contemporary structure across both the tuck-boxes and POP display. The logo is refined rather than replaced, allowing it to feel current without losing recognition. Typography, color, and layout balance tradition with freshness, creating a system that feels authentic but updated.
A retail packaging system redesign for Bonne Maman mini jams, including individual tuck-box packaging and a countertop POP display. The project explores how a legacy brand can evolve visually while maintaining the warmth and trust it’s known for.
2025
Concept Development
Brand Strategy & Visual Direction
Structural Packaging Design
Production & Prototyping (Printing, Cutting, Assembly)
Brand Identity Refinement
Packaging Design (Tuck-box System)
POP Display Design
Die-line Development & Production
Print Production & Assembly
Rebranding Bonne Maman meant knowing what not to change. It’s a brand people already trust, it's comforting, familiar, and quietly iconic. So removing its name or heritage would take away what makes it meaningful. Instead, this project focuses on updating the visual system to better live in a modern retail environment while preserving its emotional core.
The redesign leans into a sense of home, it's natural, nostalgic, and warm, while introducing a cleaner, more contemporary structure across both the tuck-boxes and POP display. The logo is refined rather than replaced, allowing it to feel current without losing recognition. Typography, color, and layout balance tradition with freshness, creating a system that feels authentic but updated.